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Williams thinks that cheerleading talent does, in fact, correleate with talent for sales: “Exaggerated motions, exaggerated smiles, exaggerated enthusiasm – they learn those things, and they can get people to do what they want.” Williamson is not alone. And, definitely don’t wear dowdy clothes just becuase the men are hitting on you. Men who are attracted to you are more likely to buy from you. Men who like to play golf are more likely to do business with other men who play golf. That’s what salespeople get paid to do: Connect with the customer and talk until they buy.